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SHE by SO.CAPUSA Pink Hair for Hope 9th annual campaign brought together more than 1,000 salons and stylists nationwide which raised over $2.5 million to fight breast cancer. We are the original hair extension brand to offer our clients this opportunity to donate their time and join the national campaign against cancer. We are proud to have started this unique endeavor.

Individuals go to participating local salons in September and October and have a pink human hair extension added to their own hair for a $10 donation. Our pink symbol of hope brings awareness as well as financial support to cancer patients.

Join Team Pink Hair for Hope. If you are a stylist, register to participate. If you are interested in finding a participating salon, contact us at or call 855-LUV-PHFH (855-588-7434).

Complete details on our 2014 Pink Hair for Hope campaign along with salon registration, marketing materials, press releases (5WPR/5W Public Relations/Public Relations), and merchandise are available on our website. For immediate support on SHE by SO.CAP.USA's Pink Hair for Hope, contact

Hair Replacement Options SHE by SO.CAP.USA provides an alternative to wigs to replace hair loss due to chemotherapy. Also available is a full line of wigs.

The mission of the Hair for Hope Foundation, Inc. is to raise awareness of various diseases and donate funds to existing charities, which are working towards a cure, research and patient care. The Foundation provides color hair extensions as a symbol of hope and to bring awareness as well as financial support to cancer patients. The Foundation will carry out this purpose by providing donations of hair extensions, e.g., pink, in coordination with a color associated with the particular disease or condition. For example, the Foundation provides pink hair extensions to salons to sell to consumers for a donation during breast cancer awareness month. The hairdressers donate their time and the Foundation donates the net proceeds after the cost of the hair extension. The Foundation is committed to annual campaigns with the goal of making a difference one strand at a time.