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Official Press Release

SHE by SO.CAP.USA Fights Breast Cancer with Pink Hair For Hope™ Leading Hair Extensions Brand Launches 8th Year of Campaign Raising Money to Find a Cure. Pink Hair for Hope is proud to have the assistance of:

5WPR/5W Public Relations/Public Relations(, a full-service PR agency 5W Public Relations is a full-service agency known for innovative programs that engage with businesses, individuals and ideas. With over 100 communications specialists serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W provides leading businesses a resourceful, bold and results-oriented approach to communications

Founded by Ronn Torossian, the firm prides itself on the diversity of their client roster, with experience including Whole Foods, Cantor Fitzgerald, Coca-Cola, Microsoft, Barnes & Noble Online, EL AL Airlines, Evian Natural Spring Water, Anheuser Busch, IHOP, Harrah's Entertainment, Fortune 100 mainstay EDS, VeriSign, Phillips-Van Heusen, Urban Retail Properties, Donald J. Pliner, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, The Loews Regency, Vail Resorts, Shiseido, Weatherproof Garment Company, celebrities, a plethora of publicly traded companies, and a variety of other global interests.

CORPORATE HEADQUARTERS: 5WPR, 1166 Avenue of Americas, 4th Floor, New York, NY 10036 P: 212.999.5585 F: 646.328.1711 E-mail:

Contact: 5WPR, 212-999-5585,

SHE by SO.CAP.USA, the world’s leading provider of all-natural hair extensions, will be hosting its 8th Annual Pink Hair For Hope™ campaign. During the months of September and October, clients who donate $10 or more to Pink Hair For Hope™ in participating salons, will receive a 100% natural, pink SHE by SO.CAP.USA hair extension.

“Year after year we are so proud to see SHE by SO.CAP.USA’s Pink Hair For Hope being embraced by our salon partners and clientele allowing us all to work together to raise money that will go towards finding a cure for breast cancer,” says Ron Cardillo, Sr., President of SHE by SO.CAP.USA. “As part of the ever growing beauty industry, we understand that women want to feel good and SHE by SO.CAP.USA is here to assist women undergoing treatment by providing hair replacement programs such as extensions and top-of-the-line wigs.”

To date, the Pink Hair For Hope™ campaign has brought together thousands of salons nationwide and has successfully raised over $2.5 million for many non-profit organizations.

Participating clients can choose from professionally bonded pink hair extensions, which are attached to their natural hair, or clip-in hair extensions that they can put in themselves and re-wear over and over again. SHE by SO.CAP.USA offers these extensions in various shades of pink, including fuschia, bright pink, and light pink as well as popular feather and crystal extensions.

As breast cancer is the most common cancer among women in the United States, SHE by SO.CAP.USA also provides alternatives for women who have been touched by the ill-effects of this disease. For those who have completed chemotherapy and have new hair growth to 1½ to 2 inches, SHE by SO.CAP.USA provides its awarded winning, all-natural hair extensions. With SHE by SO.CAP.USA's lower temperature bonding methods for hair extensions, the product can be attached to thin or new growth hair for a strong and long-lasting hold, enabling women to have a full head of 100% human within 2 to 4 months after chemotherapy is completed.

In addition, SHE by SO.CAP.USA also offers hair replacement alternatives for those with hair loss due to chemotherapy. The company features an extensive line of superior quality wigs available in synthetic and 100% human hair.

To find a participating Pink Hair For Hope™ salon near you, a free hair extension consultation or for more information about SHE by SO.CAP.USA Hair Extensions, call 877-855-4247.

About SHE by SO.CAP.USA SHE by SO.CAP.USA Hair Extensions offers the largest selection of hair types and hair color for hairstylists to select from: more than 90 hair color shades are currently available in three different textures: straight, medium wave and curly. All SHE by SO.CAP.USA Hair Extensions and equipment are developed and manufactured at the Company’s factory in Italy, by its team of specialized research chemists, engineers and hair extensionists. They use only the best hand selected, 100% European-type human hair that is pre-bonded with 100% Keratin Tips to ensure a healthy, strong and long-lasting bond.

All SHE by SO.CAP.USA Hair Extensions are applied with the latest equipment, utilizing the lowest temperature on the market (110°C). The Company recently introduced several new and innovative products, including new clip-in hair pieces, special adhesive extensions called Extensives, long hair wefts, hair parfum and three new flat irons, as well as a new warm fusion machine – FireX. SHE by SO.CAP.USA Hair Extensions also offers a complete line of wild hair color options and hair ornamentation, such as strands of crystals and feathers.